What term describes selling a product through an electronic medium?

• A. E-commerce
• B. Online Retail
• C. Digital Marketing
• D. Electronic Commerce

Answer: (A)

Selling a product through an electronic medium is called e-commerce. E-commerce covers the entire process of buying and selling goods or services over electronic networks (most commonly the internet), including activities like online marketplaces, online storefronts, and electronic funds transfer. This makes it a broad, standard term for describing transactions conducted electronically. Online retail specifically targets consumer-facing sales online and is just one part of e-commerce. Digital marketing is about promoting products through digital channels, not the act of selling itself. Electronic commerce is the full form of the same concept, but in everyday use the shortened term e-commerce is the more common and widely accepted label.